CEF Group is building a sustainable, farmer-first, and consumer-centric retail ecosystem that delivers high-quality, affordable daily essentials to communities across India. With a strong focus on ethical sourcing, transparency, and customer trust, we are reshaping how everyday products reach consumers.Our innovative retail formats connect local farmers directly to store shelves, ensuring better margins for producers and fresher, more reliable products for buyers. By prioritizing sustainability and inclusivity, we are creating a retail network that benefits not just shoppers—but the entire agricultural value chain.

This initiative is further strengthened through our collaboration with NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.), enabling a growing network of NAFED Bazaar stores committed to quality, affordability, and empowerment at every level.