At CEF Group, we are driven by a commitment to revolutionize waste processing and safeguard our environment. Our journey is guided by a team of visionaries with extensive expertise and a proven track record in establishing large-scale power plants, steel plants, and pioneering innovative technologies nationwide. Meet our dedicated core team, a group of professionals whose collective experience and unwavering passion propel CEF Group towards sustainable solutions and operational excellence. Together, we strive to make a profound impact on environmental sustainability through innovation and responsible practices.




Balwinder Singh Arora is an entrepreneur and business builder with over 30 years of leadership experience, shaped largely within high-growth, startup-driven environments. Having been part of the early and scaling journeys of organizations such as Paytm, Snapdeal, and Letsbuy, he has grown alongside some of India’s most transformative digital businesses, building operations from the ground up and navigating the realities of scale, speed, and sustainability. His leadership style blends strategic clarity with execution depth, guided by strong ethics, long- term thinking, and a belief in building systems that endure.
As Co-Founder of Natural or Nothing, Balwinder brings a deeply rooted commitment to sustainable, transparent, and purpose-led business models. With an MBA in Logistics & Operations from Auckland, he adds valuable international exposure and global best practices to the venture, strengthening its ability to scale responsibly. At Natural or Nothing, his focus is on creating soil-to-consumer ecosystems that respect nature, empower communities, and deliver consistent value to customers—while building an organization that grows with integrity, resilience, and impact

Date: Feb 20, 2023 ............. Author: ET Bureau

Date: March 8, 2024 ............. Author: Observer News Service

Date: April 25, 2023 .................... Author: BL Chennai Bureau
Founded in 2014, CEF Group is driving India’s transition towards a circular, sustainable economy. Our core verticals—Waste Processing, Biofuels, and Bio-Agri Inputs work together to solve critical environmental and agricultural challenges. Read More…….
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